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HISTORY






           Milestones


           Ever since its earliest days, Samsonite has been the most innovative luggage manufacturer in the world. It has led the industry
           in using new materials and creating new designs. Here are just a few of the luggage landmarks that Samsonite has created over
           the years, as part of its tradition of innovation.





                   1910                     1941                     1958                     1962














           The Wooden Trunk         Streamlite™              Silhouette™              Classic Attaché
           Jesse Shwayder, the company’s   In an early use of a new cutting-   The most advanced luggage  The first ABS Attaché case is
           original founder, redesigns the  edge technology, the Streamlite   made up to that time, included   created for a new generation of
           basic wooden trunk  with shiny  suitcase is clad in a lightweight   a new  modern shape with re-  business men. This sleek  case
           metal studs and corner-pieces  lithographed paper  to create  cessed hardware to protect it  soon became emblematic for
           making it more eye-catching  a “rawhide” effect. Its tapered  from the wear and tear of travel.  the early-60s Mad Men-style
           and “strong enough to stand  shape is destined to become a                 executive.
           on.”                     classic within the industry.







                   1998                    2004                     2008                      2015
















                                          ®
           Xylem™                   Spinner                  Cosmolite ®              Neopulse™
           Introduction  of  the  first   Samsonite markets the four-  Samsonite launches Cosmolite  With the launch of Neopulse,
           Samsonite suitcase in alumini-  wheel Spinner, which could be   as an aswer  to the market’s in-  Samsonite further  strengthens
           um. Its matching attaché would   steered in any  direction and  creasing demand for  stronger  its production capacity  in Eu-
           go on to play  a key  supporting  toted right alongside the trav-  and lighter  suitcases. It was the  rope. The Made in Europe label,
           role in the James Bond mov-  eller. This innovation radically  lightest and strongest Samsonite   in combination with a strong
           ie “The World Is Not Enough,”  improved mobility and conven-  case yet developed. Its sea shell   design and competitive weight
           where it was used to tote bun-  ience for travellers as they navi-  inspired design became an in-  advantage are what made this
           dles of cash around Europe.  gated their way through modern   stant success and the collec-  collection an instant commer-
                                    airports.                tion went on to win many design   cial success.
                                                             awards, including Red Dot Award
                                                             “Best of the Best.”









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